Create Graphical Marketing Assets Using DALL-E

Codecademy Team
Create graphical social media and e-commerce marketing assets using DALL-E.


Welcome to this comprehensive tutorial on leveraging the power of generative AI, specifically DALL-E, to create a collection of image-based marketing assets. Whether you’re a seasoned marketer looking to innovate, or a startup founder wearing multiple hats, this tutorial is designed to give you hands-on experience in generating both text-based and visual assets that can elevate your brand.

What You’ll Learn:

The core learning objectives of this tutorial are tailor-made to provide you with actionable skills utilizing DALL-E to design a:

  • memorable logo to stand out in your industry
  • business cards that align with your brand identity.
  • a website background that aligns with your brand identity.

Hypothetical business of this tutorial: Silhouette for Men

In this tutorial, we’ll use a hypothetical brand, Silhouette for Men, as the target company needing marketing assets. We aim to provide you with a more contextual and practical learning experience by focusing on a specific brand. Here is a brief description of the business we will use in this tutorial:

Silhouette for Men is a fragrance company with a line of masculine and attractive colognes for the more manly of men. Our products offer unique fragrances that pull only the best essence from the world where men seem to venture. Our flagship product, Forest Stroll, pulls the deepest pine, fresh air, and sweet meadow aromas from nature’s woods to emit a rugged male scent, but with a hint of modern urban charm. We bring out the presence of man in you.

Tools We’ll Use

  • DALL-E: An image-generating tool, specialized in generating visual content based on textual descriptions. We’ll use it to create logos, business cards, and website backgrounds.

Before We Start

To follow along with this tutorial, you’ll need:

  • Access to DALL-E, which can be obtained through OpenAI’s website.

So, are you ready to leverage the power of AI to create captivating and effective marketing assets for Silhouette for Men? Let’s dive right in!

Utilize DALL-E to Generate a Logo for Your Brand

In today’s digital world, the importance of a striking and memorable logo can’t be understated. A logo serves as the visual cornerstone of your brand identity, offering a snapshot of your brand ethos and value proposition. In this section, you’ll get acquainted with DALL-E, an AI model capable of visual asset creation, and how you can use it to design a logo that effectively communicates the essence of Silhouette for Men.

What is DALL-E and How It Can Create Visual Assets:

DALL-E is a generative AI model trained to produce high-quality images from textual descriptions. Unlike traditional design tools that require graphic design skills, DALL-E enables you to create visuals through natural language prompts, making it a potent asset for your brand’s visual strategy.

Essential Elements of an Effective Logo:

Creating a logo involves more than just combining shapes and colors; it’s about encapsulating your brand’s identity in a visual form. Effective logos are simple, memorable, timeless, versatile, and relevant. These principles will guide you in crafting a prompt for DALL-E that results in an impactful logo. Get creative and be true to the ethos of your brand. With AI, we can depict amazing ideas with a little AI interpretation.

Prompt Design Technique for DALL-E:

DALL-E can design logos based on the textual prompts it receives. The key to getting a successful output lies in crafting a prompt that is descriptive yet focused. For Silhouette for Men, a brand that stands at the intersection of rugged nature and modern sophistication, you might use a prompt like:


A logo in cyberpunk style of a handsome sasquatch wearing a sailor’s uniform. 

Response: Alt text

DALL-E generates a lineup of logo images matching the description of the prompt. These images can now be downloaded, modified, and included in brand marketing media. Try adding text and additional details to the logo in your photo editor of choice. Perhaps we can add the company name to the third image and use that image as the icon for our fragrance Salty Sailor.

Alt text

Generate a Business Card Template with DALL-E

While the digital age has revolutionized how we communicate and network, the humble business card continues to hold a place of importance. A well-designed business card not only provides essential contact details but also serves as a physical extension of your brand identity. In this section, we’ll explore the relevance of business cards in today’s world and how you can use DALL-E to create a unique and brand-aligned business card for Silhouette for Men.

Why Business Cards Still Matter:

Business cards serve as a quick and efficient way to share your contact information during in-person meetings, at networking events, or even in casual settings. They provide a tangible reminder of your brand and can help establish a lasting impression, thereby serving both functional and branding purposes.

Prompt Design Technique for DALL-E:

When it comes to designing a business card with DALL-E, the trick lies in a well-crafted prompt. A business card should include basic details such as name, job title, email, and phone number, while also aligning with the brand’s overall look and feel. For a brand like Silhouette for Men, which embodies rugged nature blended with modern sophistication, your prompt could be:


Create a business card template for 'Silhouette for Men' using a cyberpunk style embodying the brand's ethos. Do not include text. 

Response: Alt text

This prompt is designed to give DALL-E the essential information it needs while also guiding it to capture the essence of your brand.

Throughout this comprehensive tutorial, we’ve explored a variety of ways you can leverage generative AI tools like ChatGPT and DALL-E to craft impactful marketing assets for “Silhouette for Men,” or any other brand for that matter. Starting from text-based assets like product descriptions and advertisement copy to visual elements like logos and business cards, we’ve covered a broad spectrum of brand collateral. We’ve explored the importance of each type of asset and equipped you with the skills to craft effective prompts that guide the AI to produce desired outputs.

How to Further Apply These Skills in Real-World Applications

The techniques and principles outlined here are not limited to the specific examples discussed; they offer a scalable approach that can be adapted for a range of businesses and industries. Once you’ve mastered the art of prompt crafting and understood the nuances of each tool, the sky’s the limit. You could expand your scope to include other forms of digital assets like email marketing campaigns, digital brochures, or even storyboards for video ads.

Section 3 - Create a Website Background Template Using DALL-E

A website serves as a digital storefront, and just like a physical store, aesthetics play a critical role in influencing visitors. A well-designed website background can not only elevate the user experience but also reinforce a brand’s messaging. In this section, you will learn about the impact of a compelling website background and how to use DALL-E to generate one that aligns perfectly with the Silhouette for Men brand.

How a Background Affects User Experience and Brand Perception:

A website background isn’t merely decorative; it serves as a visual foundation that holds your website together. A well-chosen background can make content more readable, encourage user engagement, and improve the overall aesthetic of your site. Most importantly, it can enhance or dilute your brand perception, so choose wisely.

Prompt Design Technique for DALL-E:

When you’re ready to create a website background, the prompt you design for DALL-E will be crucial. This prompt should encapsulate the vibe and ethos of your brand. For Silhouette for Men, which aims to offer a blend of rugged allure and modern sophistication through its fragrances, a suitable prompt could be:


Generate a background template for the Silhouette for Men website that complements its luxury fragrances and conveys an experience of rugged yet sophisticated nature in a cyberpunk style. 

Response: Alt text

This prompt aims to guide DALL-E in generating a background that isn’t just visually appealing but also in sync with the brand’s identity to perfectly harmonize with your brand, enhancing the user’s experience and enriching brand perception.


By the end of this process, you should have a few graphical marketing assets ready for social media and e-commerce marketing for your brand and business website. More importantly, you’ll gain a practical understanding of how to harness the capabilities of DALL-E to help achieve your social media objectives.

In this tutorial, we:

  • prepared our business and product details to teach ChatGPT about our business
  • generated a brand logo
  • generated a business card template
  • generated possible website background ideas

To learn more about using ChatGPT in marketing asset generation, check out this case study: Creating Marketing Assets with Generative AI Case Study.

To see what else you can do with ChatGPT (or generative AI in general), check out some of the topics covered in the articles located here: AI Articles.