Assets are a crucial component in video games in that they contribute to the look and feel of the game. Assets help keep the player enticed and engaged in the game’s storyline and gameplay.

Some examples of game assets include characters, level environments, interactable and non-interactable objects, sound effects, and music.

Over the last 30 years, we can see that significant technological advances have contributed to more realistic characters, environments, and engaging soundtracks. As assets have improved in quality and detail, we can easily distinguish games from each other from their unique characters, colors, and recognizable sounds (imagine the characters or sounds from Pacman or Super Mario).

Game assets have transformed from 2D objects to 3D as an increasing amount of time and budget are devoted to creating them. Quality assets not only keep players immersed in the game but also can be a crucial advertising component when it comes time to market the video game.

Next, let’s cover the base process of asset creation used when developing many types of assets.


View the flip card of Lara Croft. This character asset is from the video game Tomb Raider in 1996. Click the card to see the newer and improved version of her character from 2018, showcasing the vast improvement of game asset art over the years.

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