Color for UI

Brand Color

Each company, whether it be an internet startup, a sports team, or a multinational clothing label, has a defined brand color. For instance, Facebook has its iconic blue, as does Twitter, while Coca-Cola features red as its primary color.

Just think about all of the brands you know and love and colors you associate with them. There's even a site, called BrandColors, dedicated to showing those for various companies.

When working on a design, it's essential to select and apply a brand color. This is a hue that should dominate your color palette. This brand color will account for roughly 60% of the color used on your site, and helps build a bridge between your product and the user's recognition of it.

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