As a Visual UI designer, aesthetics are important to the overall user experience. However, if usability and aesthetics conflict, it’s always best to err on the side of usability.

Testing and iteration are essential parts of the user-centered design process. Test early and test often is the motto of designers! No amount of design knowledge can replace putting your designs in front of users to gain appropriate and helpful feedback.

As some users are different from others, gaining a better understanding of who you are building for will help in ensuring the color choices work. So it’s important to understand that while you may fall in love with that shade of blue, you should be prepared to change your color choices based on the feedback you receive.