Color is essential to the overall aesthetics and usability of your websites.

With 16.8 million colors to choose from, the possibilities are endless. Understanding how to select and use colors properly and effectively can impact the quality as well as how users comprehend and use your website.

Before selecting and applying color to your projects, it’s essential to gain an understanding of:

• Which colors pair well with others
• What color schemes are available to produce effective designs
• Which emotions each color evokes and communicates
• How contrast plays a vital role
• What color combinations you should avoid

Let’s explore color theory and how you can select meaningful hues to effectively communicate the message of your site and pair them effectively for elegant layouts. The website to your right is the design that you will be working with throughout the lesson to apply your new color theory knowledge.