Learn

You’ve completed a round of rigorous research. Now, how do you get the rest of your team on board? In UX design and research roles, part of your responsibility is to advocate for the user and share research findings across your organization.

Once you’ve analyzed your research, you’re ready to share it in a research report of your findings and recommendations.

Sharing your research is a process of storytelling. You can apply a design mindset to your research report and your methods for sharing your findings: think about the audience you’re presenting to and what kind of format and messaging is likely to resonate with them.

For busy C-suite types, a brief executive summary of key takeaways might be all they have a chance to read. You might consider pulling the most relevant takeaways for different teams: different points might be relevant to your colleagues in engineering and product compared to your colleagues in marketing and sales.

You might consider including other teammates in the analysis process to make them feel like part of the process, make research results memorable, and actively build empathy for the user on the team. For example, you might organize an affinity mapping session with sticky notes or an online tool like Miro or FigJam.

Consider using multiple formats to make your research more memorable and get it across to people with different learning styles. For example, you might present at a team meeting, create a written report, send a summary email, or even make a video. Get creative and think about how you can best advocate for the user. Make sure that research findings are well-organized and documented so your team can easily reference them in the future and continue building on existing research.

Based on research findings, researchers can also create personas, user journey maps, and storyboards to share within an organization:

  • Personas: Fictional archetypes of the target users of a product or design, created as composites of user research or market research.
  • User journey maps: A timeline of user actions related to accomplishing a particular goal related to a product or design.
  • Storyboards: A sequence of panels (often resembling a comic book) depicting a user journey chronologically.

Instructions

Think about answers to the following questions to check your understanding of sharing your research.

What should be included in a user research report to summarize research for C-suite employees?

Check Answer An executive summary

What is the term for a fictional archetype of the target users of a product or design?

Check Answer Persona

What is an example of a way to involve teammates in the analysis process as a way to share research?

Check Answer Affinity mapping with sticky notes or using an online tool like FigJam or Miro.

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