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Now let's find out what percent of Mineblock players are returning to play the next day. This KPI is called 1 Day Retention.

Retention can be defined many different ways, but we'll stick to the most basic definition. For all players on Day N, we'll consider them retained if they came back to play again on Day N+1.

This will let us track whether or not Mineblocks is getting "stickier" over time. The stickier our game, the more days players will spend in-game.

And more time in-game means more opportunities to monetize and grow our business.

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