We’ve looked at DAU and Daily Revenue in Mineblocks. Now we must understand the purchasing habits of our users.
Mineblocks, like every freemium game, has two types of users:
Daily ARPPU is defined as the sum of revenue divided by the number of purchasers per day.
To get Daily ARPPU, modify the daily revenue query from earlier to divide by the number of purchasers.
Complete the query by adding a numerator and a denominator. The numerator will display daily revenue, or sum the price columns. The denominator will display the number of purchasers by passing the distinct keyword and the user_id column name into the count function.
select
date(created_at),
round(/**/ / count(/**/), 2) as arppu
from purchases
where refunded_at is null
group by 1
order by 1;