Content Marketing Manager

New York

Content Marketing Manager

New York


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Content Marketing Manager

Full-time, New York, Marketing
Codecademy has helped over 26 million people learn to code. Join one of the most exciting technology companies in New York that is disrupting the way we learn.  

Millennials are highly-educated, tech-literate, and mission-driven.  Yet seven years after the great recession ended, nearly half of young university grads are underemployed, meaning they aren’t working jobs that require a degree. And the situation has only recently begun to improve. This year US students will graduate with $37,000 in debt, only to accept unpaid internships and part-time jobs.

Meanwhile, software is eating the world, disrupting first media, publishing, and entertainment, and now food, transportation, and travel, creating millions of new technology jobs that companies are eager to fill. By 2020 there will be a shortage of 1 million more tech jobs than computer science grads.

We can be the bridge.
We can help this generation gain the skill to fill these jobs and enjoy happier, more fulfilling careers. Join us.  

Are you a creative storyteller who wants to impact millions of people on the regular? Are you a strategic thinker who can find the contrarian point of view?  In this role you'll exercise your full range of strategic, analytical, and creative skills to help thousands of learners every day.

Responsibilities:

Write. Copiously.  Write to help beginners make sense of the learn-to-code landscape. Teach them how the internet works, the difference between a frontend and a backend, or the trade offs when building for web vs. mobile. Write about the future of work, and how coding will change the way we do our jobs.  Write about how Codecademy is changing the world, and speak with the heart and passion that we feel – capturing hearts and minds.

Become and remain intimately aware of the discussions and zeitgeist around coding, technology, and education so that we can quickly contribute Codecademy's voice to those conversations as they happen.  Grow to understand our users, their desires, thoughts, and questions, so that we can effectively help them.

Craft integrated marketing campaigns. Write narratives that are contrarian, remarkable, irreverent, or cheeky.

Take campaigns from idea to launch: developing the associated evidence - whether that be alumni stories, user data, or even a new scholarship program.

Jointly manage social media along with Codecademy’s community manager.

Own Codecademy’s content strategy.

Contribute to Codecademy’s brand strategy, along with head of marketing, head of design, and CEO.

Work closely with Codecademy’s PR agency, and potentially manage the agency relationship as you grow in the role.

Requirements:

First and foremost, a gifted and creative writer.

For all roles at Codecademy, but particularly for this role, a passion for learning to code is required. Expect to become an expert on pros and cons of Angular vs. React, Ruby vs. Python, and iOS vs. Android.

3 years of consumer marketing experience in content marketing or communications.

A strategic thinker who can study and then articulate the contours of a market landscape and describe how each brand in that landscape is positioned.

A track record of thought-leadership, creativity, and provocative thinking.

Preferred Qualifications:

Copywriter extraordinaire.

Versed in qualitative and quantitative research methods (focus groups, in-depth interviews, conjoint analyses).

Experience launching marketing campaigns involving partner organizations that garnered media attention.

Additional

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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