Product Management: Competitive and Market Analytics for Product Managers
Leverage competitive and market analytics in product management. Learn how to gain competitor insight, understand market changes, and position your product.
Skill level
BeginnerTime to complete
Approx. 1 hourCertificate of completion
YesPrerequisites
None
About this course
Succeeding in product management requires not only knowing how to design a viable product, but how to position it in the marketplace so that it sells better than your competitors' products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course, you will learn how to leverage competitive and market analytics to become an industry leader, how to use competitive analytics to gain insight on your competition, how to use market analytics to better understand changes in the marketplace, how to use price-benefit positional maps to position your product in the marketplace, and how to create and sustain an analytics advantage.
Learning objectives
- Discover the subject areas that will be covered in this course
- Identify the questions that competitive and market analytics answer
- Identify the factors a product manager investigates in conducting a market analysis
How it works
Expert-led videos
In this course, you'll watch videos created by industry-leading experts for some of the biggest tech companies in the world. They'll cover key concepts, go through sample applications, prepare you for industry certifications, and more. Watch on any device — whenever and wherever you want — to learn at your own pace.
Why learn professional skills?
Stand out in your job search
Tech jobs require more than just tech skills. Professional skills like collaboration, leadership, and emotional intelligence help you stand out to hiring managers.Build towards the future
According to the World Economic Forum, employees that build analytical and critical thinking skills will become increasingly valuable to employers.Develop yourself (and your career)
These types of non-technical skills are transferable and can be helpful in any role throughout your career.
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Portfolio projects
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