Free
Course

Product Management: Create a Go-to-Market Plan

Discover effective product launch strategies with a Go-to-Market plan. Learn to identify benefits, define elements and build an efficient plan.

  • Skill level

    Beginner
  • Time to complete

    Approx. 1 hour
  • Certificate of completion

    Yes
  • Prerequisites

    None

About this course

Successfully launching a product can be pivotal to a company's continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course, you will learn when to use a Go-to-Market plan, the contents of a Go-to-Market plan, how to prepare to build a Go-to-Market plan, the elements top define in a Go-to-Market plan, and the steps to take when building a Go-to-Market plan.

Learning objectives

  • Discover the subject areas that will be covered in this course
  • Identify the benefits of using a go-to-market plan to launch a product
  • Identify the goals of a go-to-market plan's executive summary

How it works

Expert-led videos

In this course, you'll watch videos created by industry-leading experts for some of the biggest tech companies in the world. They'll cover key concepts, go through sample applications, prepare you for industry certifications, and more. Watch on any device — whenever and wherever you want — to learn at your own pace.

Why learn professional skills?

  • Stand out in your job search

    Tech jobs require more than just tech skills. Professional skills like collaboration, leadership, and emotional intelligence help you stand out to hiring managers.
  • Build towards the future

    According to the World Economic Forum, employees that build analytical and critical thinking skills will become increasingly valuable to employers.
  • Develop yourself (and your career)

    These types of non-technical skills are transferable and can be helpful in any role throughout your career.

Reviews from learners

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5 Unexpected Ways to Work on Your Soft Skills

Cory Stieg
Oct 20, 2023

When you’re learning to code to become a software developer, there are plenty of ways to practice concepts and frameworks outside of our courses and paths. Maybe you complete a project, build your portfolio website, or work through a code challenge, for example.  

The soft skills that you need as a developer — like being able to present ideas impactfully or strategize with stakeholders — are equally important, but a lot harder to practice. Even as an entry-level developer, you might be asked to reverse engineer a codebase, identify and solve a bug, or learn a new framework to meet a project’s requirements. All of this requires technical chops, of course, but career success is more than just technical skill development. You need to be able to solve problems, communicate effectively, and pay attention to details to get a job done.

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Join over 50 million learners and start Product Management: Create a Go-to-Market Plan today!

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Unlock additional features with a paid plan

  • Portfolio projects

    Create professional projects you can share with recruiters to showcase your skills and experience.
  • Job-readiness checker

    Evaluate how well you meet the requirements for any job description based on your skills and experience.
  • Certificate of completion

    Earn a document you can share with your network to prove that you’ve completed this course.