Product Management: Designing and Running Experiments
Make data-driven product choices with rigorous experimentation. Explore effective techniques, stages, DoE for process optimization, and UX-based design for customer delight.
Skill level
BeginnerTime to complete
Approx. 1 hourCertificate of completion
YesPrerequisites
None
About this course
Product managers have many ideas on how to design their product to meet the customers' needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.
Learning objectives
- Discover the subject areas that will be covered in this course
- Identify the reasons why product managers run experiments
- Identify the steps for ensuring an effective experiment
How it works
Expert-led videos
In this course, you'll watch videos created by industry-leading experts for some of the biggest tech companies in the world. They'll cover key concepts, go through sample applications, prepare you for industry certifications, and more. Watch on any device — whenever and wherever you want — to learn at your own pace.Why learn professional skills?
Stand out in your job search
Tech jobs require more than just tech skills. Professional skills like collaboration, leadership, and emotional intelligence help you stand out to hiring managers.Build towards the future
According to the World Economic Forum, employees that build analytical and critical thinking skills will become increasingly valuable to employers.Develop yourself (and your career)
These types of non-technical skills are transferable and can be helpful in any role throughout your career.
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Portfolio projects
Create professional projects you can share with recruiters to showcase your skills and experience.Job-readiness checker
Evaluate how well you meet the requirements for any job description based on your skills and experience.Certificate of completion
Earn a document you can share with your network to prove that you’ve completed this course.