Free
Course

Product Management: Designing and Running Experiments

Make data-driven product choices with rigorous experimentation. Explore effective techniques, stages, DoE for process optimization, and UX-based design for customer delight.

  • Skill level

    Beginner
  • Time to complete

    Approx. 1 hour
  • Certificate of completion

    Yes
  • Prerequisites

    None

About this course

Product managers have many ideas on how to design their product to meet the customers' needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly, product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course, you will learn how to use experimentation to make the best product management decisions, best practices for conducting effective experiments, the stages of conducting an experiment, how to optimize your product process with the design of experiments approach, and how to increase customer satisfaction with the user-experience-based design approach.

Learning objectives

  • Discover the subject areas that will be covered in this course
  • Identify the reasons why product managers run experiments
  • Identify the steps for ensuring an effective experiment

How it works

Expert-led videos

In this course, you'll watch videos created by industry-leading experts for some of the biggest tech companies in the world. They'll cover key concepts, go through sample applications, prepare you for industry certifications, and more. Watch on any device — whenever and wherever you want — to learn at your own pace.

Why learn professional skills?

  • Stand out in your job search

    Tech jobs require more than just tech skills. Professional skills like collaboration, leadership, and emotional intelligence help you stand out to hiring managers.
  • Build towards the future

    According to the World Economic Forum, employees that build analytical and critical thinking skills will become increasingly valuable to employers.
  • Develop yourself (and your career)

    These types of non-technical skills are transferable and can be helpful in any role throughout your career.

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5 Unexpected Ways to Work on Your Soft Skills

Cory Stieg
Oct 20, 2023
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Unlock additional features with a paid plan

  • Portfolio projects

    Create professional projects you can share with recruiters to showcase your skills and experience.
  • Job-readiness checker

    Evaluate how well you meet the requirements for any job description based on your skills and experience.
  • Certificate of completion

    Earn a document you can share with your network to prove that you’ve completed this course.