Free
Course

Product Management: Understanding and Developing Customers

Master customer development for successful products. Learn to gather feedback, conduct interviews and understand customer buying process to enhance product development.

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  • Skill level

    Beginner

  • Time to complete

    Approx. 1 hour

  • Certificate of completion

    Yes

  • Prerequisites

    None

About this course

To create a successful product, you need to build something that the customer would need, want, and buy. Customer development is a process for learning everything you need to about the customer's behaviors, motivations, and pain points in order to create and optimize product development ideas. In this course, you will learn how to create a customer-centric business approach using the customer development process, how to master the customer development process, how to effectively gather customer feedback, how to conduct productive customer development interviews, and the elements of the customer buying process.

Learning objectives

  • Discover the subject areas that will be covered in this course
  • Recognize what you can discover using customer development
  • Identify the elements of the customer development process

How it works

Expert-led videos

In this course, you'll watch videos created by industry-leading experts for some of the biggest tech companies in the world. They'll cover key concepts, go through sample applications, prepare you for industry certifications, and more. Watch on any device — whenever and wherever you want — to learn at your own pace.
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Why learn professional skills?

  • Stand out in your job search

    Tech jobs require more than just tech skills. Professional skills like collaboration, leadership, and emotional intelligence help you stand out to hiring managers.

  • Build towards the future

    According to the World Economic Forum, employees that build analytical and critical thinking skills will become increasingly valuable to employers.

  • Develop yourself (and your career)

    These types of non-technical skills are transferable and can be helpful in any role throughout your career.

Reviews from learners

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  • Everything Codecademy offers is useful for all software developers.
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    Verified Learner
  • I thought that I would never be able to learn to code but Codecademy has made it very easy. I just love it!
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    Verified Learner

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5 Unexpected Ways to Work on Your Soft Skills

Cory Stieg
Oct 20, 2023
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Join over 50 million learners and start Product Management: Understanding and Developing Customers today!

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Unlock additional features with a paid plan

  • Portfolio projects

    Create professional projects you can share with recruiters to showcase your skills and experience.

  • Job-readiness checker

    Evaluate how well you meet the requirements for any job description based on your skills and experience.

  • Certificate of completion

    Earn a document you can share with your network to prove that you’ve completed this course.
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