Key Concepts

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User Research

Fundamentally, every product or design is intended for a user: to address challenges, to make tasks easier, to improve their lives. The first step in creating effective designs is to understand people. Well-executed user research helps designers see past assumptions, find creative solutions, and develop products that people actually need.

Understanding the User
Lesson 1 of 1
  1. 1
    Fundamentally, every product or design is intended for a user: to address challenges, to make tasks easier, to improve their lives. The first step in creating effective designs is to understand peo…
  2. 2
    Imagine you’re a designer on a team starting the design process for a new product in the travel space. You have decided to focus on building a platform for young adults. As we mentioned in the las…
  3. 3
    Often when we think about product development, we think about designing the best solution or product. Early-stage user research is also about figuring out exactly which problem needs to be solved. …
  4. 4
    Quantitative research methods are those that collect numerically measurable data. These methods allow UX professionals to discover broad patterns, compare different designs and their trade-offs, …
  5. 5
    Qualitative research methods examine why users behave the way they do in depth, and focus on the motivations and thought processes behind a user’s experience. Compared to quantitative research,…
  6. 6
    Good user research works with a mixture of methods to collect insights about both the bigger picture and the details. While some designers or researchers eventually specialize in particular methods…
  7. 7
    Once you’ve chosen the methods you want to use for your user research, you can begin preparing and executing your research. The first step in the process is always to write a research plan. If yo…
  8. 8
    Imagine you want to learn about the pain points of commuting to work through a survey. If you only survey people living in major cities, the results might be “subway and buses are packed.” If you o…
  9. 9
    You’ve completed a round of rigorous research. Now, how do you get the rest of your team on board? In UX design and research roles, part of your responsibility is to advocate for the user and share…
  10. 10
    That’s a wrap! In this lesson, we got an overview of the user research process, from defining your problem space and research goals, to sharing your results in a research report. We covered a sampl…

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