Prompt Engineering for Marketing

Leverage AI for marketing using prompt engineering with ChatGPT.

4.42 out of 5 stars
3,310 learners enrolled
  • Skill level

  • Time to complete

    <1 hour
  • Certificate of completion

    Included with paid plans
  • Prerequisites


About this course

Whether you are a marketing professional or just have a product to market, AI models can help you plan and execute an effective marketing strategy. In this course, you will learn prompt engineering techniques to leverage ChatGPT in marketing. By the end of the course, you will have the beginning of your own prompt library for working with ChatGPT.

Skills you'll gain

  • Write clear and effective AI prompts

  • Establish prompt purpose and context

  • Understand and avoid common AI pitfalls


The platform

Hands-on learning

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Meet the creator of the course
Ada Morse
Data Science Instructional Designer at Codecademy
Ada is a Data Science Instructional Designer at Codecademy. Her background is in mathematics, with a Ph.D. focused on the design of self-assembling DNA nanostructures. Ada has worked on courses across our Data Science catalog, covering topics including Python, Excel, and Data Engineering.

Prompt Engineering for Marketing course ratings and reviews

4.42 out of 5 stars
154 ratings
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  • The progress I have made since starting to use codecademy is immense! I can study for short periods or long periods at my own convenience - mostly late in the evenings.
    Codecademy Learner @ USA
  • I felt like I learned months in a week. I love how Codecademy uses learning by practice and gives great challenges to help the learner to understand a new concept and subject.
    Codecademy Learner @ UK
  • Brilliant learning experience. Very interactive. Literally a game changer if you're learning on your own.
    Codecademy Learner @ USA

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Frequently asked questions about Prompt Engineering for Marketing

  • Prompts are what we input to a large language model like ChatGPT. Prompt engineering is the art of designing prompts that result in the most effective output from ChatGPT.

The 6 Rules of Writing Effective AI Prompts 

Jacob Johnson
Aug 24, 2023

From learning new programming languages to creating marketing campaigns, there are tons of ways AI can make your job easier. But getting good results hinges on writing good prompts. 

A good prompt gives a large language model (LLM) a starting point to figure out what to create, says Ada Morse, a Senior Instructional Designer at Codecademy. Prompt engineering is the art of designing prompts that result in the most effective output from AI models. Ahead, Ada breaks down some of the basics of AI prompt writing. These are general guidelines that will help optimize your results no matter what you’re working on. For a more in-depth look at prompt engineering, check out our Prompt Engineering for Marketing course. 

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