Learn How to Use AI for Marketing

This course breaks down how to use generative AI for marketing. You’ll learn how to use ChatGPT and Midjourney for research, strategy, and content creation.

4.39 out of 5 stars
This course includes
4,619 learners enrolled
This course includes
  • Skill level

  • Time to complete

    Average based on combined completion rates — individual pacing in lessons, projects, and quizzes may vary
    1 hour
  • Projects

  • Prerequisites


About this course

There are tons of ways to use generative AI in marketing, and whether you work in marketing or just have product to market, AI models like ChatGPT can help you plan and execute an effective marketing strategy. In this course, you’ll learn how to use ChatGPT for marketing by using prompt engineering to generate marketing copy and content that engages your audience. You’ll also learn to use Midjourney to generate images for marketing campaigns. Plus, now you can build your prompt engineering skills and get hands-on experience writing, testing, and refining prompts directly in the course.

Skills you'll gain

  • Learn how people are using generative AI in marketing and how to use ChatGPT and Midjourney for marketing.

  • Understand the basics of prompt engineering and how to write ChatGPT prompts for marketing.

  • Avoid common pitfalls in AI marketing.


2 lessons • 2 projects • 2 quizzes

The platform

Hands-on learning

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Meet the creator of the course
Ada Morse
Data Science Instructional Designer at Codecademy
Ada is a Data Science Instructional Designer at Codecademy. Her background is in mathematics, with a Ph.D. focused on the design of self-assembling DNA nanostructures. Ada has worked on courses across our Data Science catalog, covering topics including Python, Excel, and Data Engineering.

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Learn How to Use AI for Marketing course ratings and reviews

4.39 out of 5 stars
189 ratings
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  • The progress I have made since starting to use codecademy is immense! I can study for short periods or long periods at my own convenience - mostly late in the evenings.
    Codecademy Learner @ USA
  • I felt like I learned months in a week. I love how Codecademy uses learning by practice and gives great challenges to help the learner to understand a new concept and subject.
    Codecademy Learner @ UK
  • Brilliant learning experience. Very interactive. Literally a game changer if you're learning on your own.
    Codecademy Learner @ USA

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Frequently asked questions about How to Use AI for Marketing

  • Prompts are what we input to a large language model like ChatGPT. Prompt engineering is the art of designing prompts that result in the most effective output from ChatGPT.

The 6 Rules of Writing Effective AI Prompts 

Jacob Johnson
Aug 24, 2023

From learning new programming languages to creating marketing campaigns, there are tons of ways AI can make your job easier. But getting good results hinges on writing good prompts. 

A good prompt gives a large language model (LLM) a starting point to figure out what to create, says Ada Morse, a Senior Instructional Designer at Codecademy. Prompt engineering is the art of designing prompts that result in the most effective output from AI models. Ahead, Ada breaks down some of the basics of AI prompt writing. These are general guidelines that will help optimize your results no matter what you’re working on. For a more in-depth look at prompt engineering, check out our Prompt Engineering for Marketing course. 

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