Learn How to Use AI for Marketing
This course breaks down how to use generative AI for marketing. You’ll learn how to use ChatGPT and Midjourney for research, strategy, and content creation.
Skill level
BeginnerTime to complete
Average based on combined completion rates — individual pacing in lessons, projects, and quizzes may vary1 hourProjects
2Prerequisites
None
About this course
There are tons of ways to use generative AI in marketing, and whether you work in marketing or just have product to market, AI models like ChatGPT can help you plan and execute an effective marketing strategy. In this course, you’ll learn how to use ChatGPT for marketing by using prompt engineering to generate marketing copy and content that engages your audience. You’ll also learn to use Midjourney to generate images for marketing campaigns. Plus, now you can build your prompt engineering skills and get hands-on experience writing, testing, and refining prompts directly in the course.
Skills you'll gain
Learn how people are using generative AI in marketing and how to use ChatGPT and Midjourney for marketing.
Understand the basics of prompt engineering and how to write ChatGPT prompts for marketing.
Avoid common pitfalls in AI marketing.
Syllabus
2 lessons • 2 projects • 2 quizzesCertificate of completion available with Plus or Pro
Earn a certificate of completion and showcase your accomplishment on your resume or LinkedIn.
Earn a certificate of completion
Show your network you've done the work by earning a certificate of completion for each course or path you finish.- Show proofReceive a certificate that demonstrates you've completed a course or path.
- Build a collectionThe more courses and paths you complete, the more certificates you collect.
- Share with your networkEasily add certificates of completion to your LinkedIn profile to share your accomplishments.
Learn How to Use AI for Marketing course ratings and reviews
- 5 stars
- 4 stars
- 3 stars
- 2 stars
- 1 star
- The progress I have made since starting to use codecademy is immense! I can study for short periods or long periods at my own convenience - mostly late in the evenings.ChrisCodecademy Learner @ USA
- I felt like I learned months in a week. I love how Codecademy uses learning by practice and gives great challenges to help the learner to understand a new concept and subject.RodrigoCodecademy Learner @ UK
- Brilliant learning experience. Very interactive. Literally a game changer if you're learning on your own.John-AndrewCodecademy Learner @ USA
Our learners work at
Frequently asked questions about How to Use AI for Marketing
Prompts are what we input to a large language model like ChatGPT. Prompt engineering is the art of designing prompts that result in the most effective output from ChatGPT.
The 6 Rules of Writing Effective AI Prompts
From learning new programming languages to creating marketing campaigns, there are tons of ways AI can make your job easier. But getting good results hinges on writing good prompts.
A good prompt gives a large language model (LLM) a starting point to figure out what to create, says Ada Morse, a Senior Instructional Designer at Codecademy. Prompt engineering is the art of designing prompts that result in the most effective output from AI models. Ahead, Ada breaks down some of the basics of AI prompt writing. These are general guidelines that will help optimize your results no matter what you’re working on. For a more in-depth look at prompt engineering, check out our Prompt Engineering for Marketing course.
Join over 50 million learners and start Learn How to Use AI for Marketing today!
Looking for something else?
Related resources
Related courses and paths
- Free course
Creating Marketing Assets with Generative AI Case Study
Use ChatGPT and DALL-E 3 to create various forms of marketing assets from product descriptions to company logos.Beginner Friendly< 1 hour - Free course
Intro to Midjourney
Dive into the world of generative image-based-artificial intelligence (or AI) and learn how to use Midjourney!Beginner Friendly< 1 hour - Skill path
Generative AI for Everyone
Learn the basics of generative AI and best prompt engineering practices when using AI chatbots like ChatGPT to create new content.Includes 6 CoursesWith CertificateBeginner Friendly4 hours
Browse more topics
- AI1,838,752 learners enrolled
- Code Foundations7,214,466 learners enrolled
- Computer Science5,667,308 learners enrolled
- Web Development4,826,907 learners enrolled
- Data Science4,342,620 learners enrolled
- Python3,508,751 learners enrolled
- For Business3,216,572 learners enrolled
- JavaScript2,801,153 learners enrolled
- Data Analytics2,335,213 learners enrolled
Unlock additional features with a paid plan
Practice Projects
Guided projects that help you solidify the skills and concepts you're learning.Assessments
Auto-graded quizzes and immediate feedback help you reinforce your skills as you learn.Certificate of Completion
Earn a document to prove you've completed a course or path that you can share with your network.