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Why Learn Intermediate SQL for Marketers and Product Managers?

You have the SQL skills, now it’s time to apply them to real world situations in ways that you’ll perform in the a professional settingPerform data analysis on funnels, churn analysis, and marketing attribution modeling. This course contains advanced SQL content for new Marketers and Product Managers.

Outcomes

  • Investigate user churn metrics
  • Understand usage funnels
  • Analyze first- and last-touch marketing attribution methodologies

Codecademy courses have been taken by employees at

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What you'll learn

  1. 1
    Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.
  2. 2
    Analyze churn for two groups of Codeflix users and recommend which segment represents a better long-term user base.
  3. 3
    Help CoolTShirts, an innovative apparel shop, improve their marketing campaigns.

What you'll create

Portfolio projects that showcase your new skills

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Madelyn from Pinterest
I know from first-hand experience that you can go in knowing zero, nothing, and just get a grasp on everything as you go and start building right away.
— Madelyn, Pinterest