Learn Intermediate SQL for Marketers and Product ManagersStart
Why Learn Intermediate SQL for Marketers and Product Managers?
You have the SQL skills, now it’s time to apply them to real world situations in ways that you’ll perform in the a professional settingPerform data analysis on funnels, churn analysis, and marketing attribution modeling. This course contains advanced SQL content for new Marketers and Product Managers.
- Investigate user churn metrics
- Understand usage funnels
- Analyze first- and last-touch marketing attribution methodologies
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Usage Funnels with Warby Parker
Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.
Calculating Churn Rates
Practice calculating churn rates using SQL.
CoolTShirts.com, an innovative apparel shop, is running a bunch of marketing campaigns. Which ones drive traffic to their site? Which ones leads to more sales?
— Madelyn, Pinterest“I know from first-hand experience that you can go in knowing zero, nothing, and just get a grasp on everything as you go and start building right away.”