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Why Learn Intermediate SQL for Marketers and Product Managers?

Once you have the SQL foundation you need, it’s time to apply those skills on-the-job. Designed for Marketers, Product Managers, Consultants, and Data Analysts, this course will teach you advanced techniques to work with data and frameworks specific to your career.

Take-Away Skills:

You’ll investigate user churn metrics, interpret usage funnels, and analyze first- and last-touch marketing attribution methodologies — all leading up to a Warby Parker capstone project.

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  1. 1
    Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.
  2. 2
    Analyze churn for two groups of Codeflix users and recommend which segment represents a better long-term user base.
  3. 3
    Help CoolTShirts, an innovative apparel shop, improve their marketing campaigns.

What you'll create

Portfolio projects that showcase your new skills

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testimonial

— Madelyn, Pinterest

I know from first-hand experience that you can go in knowing zero, nothing, and just get a grasp on everything as you go and start building right away.

Course Description

Perform data analysis on funnels, churn, and attribution. This course contains advanced SQL content for new Marketers and Product Managers.

Details

Earn a certificate of completion
5 hours to complete in total
Intermediate

Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.

1 lesson, 1 informational, 1 project

1 lesson, 2 informationals, 1 project