Learn Intermediate SQL for Marketers and Product Managers
Why Learn Intermediate SQL for Marketers and Product Managers?
Once you have the SQL foundation you need, it’s time to apply those skills on-the-job. Designed for Marketers, Product Managers, Consultants, and Data Analysts, this course will teach you advanced techniques to work with data and frameworks specific to your career.
You’ll investigate user churn metrics, interpret usage funnels, and analyze first- and last-touch marketing attribution methodologies — all leading up to a Warby Parker capstone project.
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Usage Funnels with Warby Parker
Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.
Calculating Churn Rates
Practice calculating churn rates using SQL.
CoolTShirts.com, an innovative apparel shop, is running a bunch of marketing campaigns. Which ones drive traffic to their site? Which ones leads to more sales?
— Madelyn, Pinterest
I know from first-hand experience that you can go in knowing zero, nothing, and just get a grasp on everything as you go and start building right away.
Perform data analysis on funnels, churn, and attribution. This course contains advanced SQL content for new Marketers and Product Managers.
Earn a certificate of completion
5 hours to complete in total