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Why Learn Intermediate SQL for Marketers and Product Managers?

Once you have the SQL foundation you need, it’s time to apply those skills on-the-job. Designed for Marketers, Product Managers, Consultants, and Data Analysts, this course will teach you advanced techniques to work with data and frameworks specific to your career.

Take-Away Skills:

You’ll investigate user churn metrics, interpret usage funnels, and analyze first- and last-touch marketing attribution methodologies — all leading up to a Warby Parker capstone project.

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  1. 1
    Analyze Warby Parker’s marketing funnel from Quiz → Home Try-On → Purchase in order to calculate conversion rates.
  2. 2
    Analyze churn for two groups of Codeflix users and recommend which segment represents a better long-term user base.
  3. 3
    Help CoolTShirts, an innovative apparel shop, improve their marketing campaigns.

What you'll create

Portfolio projects that showcase your new skills

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Madelyn from Pinterest
I know from first-hand experience that you can go in knowing zero, nothing, and just get a grasp on everything as you go and start building right away.
— Madelyn, Pinterest