Content Hierarchy

Content hierarchy is established by giving precedence and priority to certain content within a digital interface.

The type of content (i.e. image, text, buttons, etc.), where it is placed, and how it is presented, are some factors that help establish content hierarchy.

Content hierarchy can be established by adjusting the size and page position of elements. For example, content with greater priority is often larger in size and towards the top of a page, whereas content with lower priority is smaller and toward the bottom of a page.