Journey Maps

Published Mar 8, 2024
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A Journey Map is a visualization of a person’s process to accomplish a goal. In basic form, the journey mapping starts by compiling a series of user actions into a timeline. Then, the timeline is fleshed out with user thoughts and emotions to create a narrative that best fits that user’s persona throughout the customer’s journey.

How Journey Mapping Is Used In UX

The Journey Map, helps teams understand and visualize the end-to-end experience of a user as they interact with a product or service. They provide a comprehensive view of the user’s interactions, emotions, and touchpoints throughout their journey. These maps are a versatile tool in UX design that aids in understanding, visualizing, and improving the overall user experience by providing a holistic view of the user’s journey.

The image below gives the steps involved in creation of Journey Maps.

Steps to follow in creating a Journey Map

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