Logo

A logo is a symbol, graphic, or emblem, that is used to represent a company, product, or brand. A logo presents a unique opportunity for companies to stand out and create a brand identity that assists in brand recognition. Additionally, the color of a logo plays a significant role in how a brand is perceived based on the emotional response it creates.

Companies such as Google, Nike, Apple, McDonald’s, and, last but not least, Codecademy, have logos that are recognized around the world.

For more information, check out this article by Wix on the psychology of logo design.